SEO is the artform, act, process of improving a website’s visibility in the search engines natural, unpaid, organic, search results. It is one of the most cost effective functions that can be implemented to help increase the profitability of any website.

SEM is the artform, act, process of various Internet Marketing techniques that also help to increase the visibility of the website in the search engines both organically and in paid or sponsored listing. The different techniques or functions include SEO (as already mentioned), Pay Per Click / PPC, paid placement, paid inclusion and contexual advertising.

When you are optimising your website, you can often spend a lot of time and expense doing so. A way to save you this time and money is to simply buy or download some software that are designed to perform tasks for you, like link-submissions to help promote your site.

Search Engine Ranking

Every Internet marketer knows that to increase the ranking of a website for their target keywords and phrases is achieved by a series of techniques.

These techniques will include optimising a website’s on site SEO by ensuring relevant keywords are present. Although this is what many of the SEO DIY’ers tend to do, this is often not the best strategy that a business owner should be adopting. Many business owners have realised that saving money but spending time trying to achieve results in an area they are unfamiliar with, is more costly. Many now understand that hiring the expertise of experienced internet marketing professional who understands search engine optimisation, ensures a great impact of traffic and profits when the right SEO company is brought in.

The common Internet Marketing DIY’er will try and save money by using software to generate results for their website but what happens is that this software doesn’t have any way of identifying key strategies that are appropriate for a particular business or website. Where some strategies will be highly effective for some businesses, they will not be so for others.

Our Internet Marketing professionals are trained to identify specific strategies that will be relevant to your business. If DIY SEO software is not for you, contact one of our team today.

With over a decade of Internet Marketing experience, we are often asked the following questions:

How can SEO help my business?

It is becoming increasingly popular that people are using the internet to search for product and services all the time. It’s no hidden fact, people tend not to look beyond the first page, so if your website is not showing on page one, you are losing out on reaching those ready to pay customers.

When you work on an effective SEO strategy, or work with a professional SEO Company who specialise in online marketing, you can reach those prominent positions on Google, Yahoo, or Bing – and take away a share of search traffic from your competitors so that you can increase your profits.

How much does SEO cost?

There are various factors that need to be considered.  Such as:

How much competition do you have?

If you have a business that is within a market of only a handful of businesses, then this will not require masses of time to generate a result.  However, if there are a high volume of businesses competing on the first page with highly competive keywords, more time and resources will be needed. Each project is individual and needs individual consideration. Please contact us for a free SEO quote.

My web designer says my website has already been Search Engine Optimised. So now why do I need it doing again?

Time and time again, a high number of our client websites claimed to have been SEO’ed, but if it had been done properly, this question would not be asked. Instead the client would be at the top of Google with a very profitable website.

We are SEO experts and can immediately identify the level of SEO that any website has received. If you are unsure, we invite you to contact us and find out for yourself.

How long will it be until my website reaches page one?

An SEO company who is worth their salt, will know that a guarantee can’t be made. It’s unlikely that your website will move to the 1st position on Google straight away. Work and progress takes time, however results can be achieved quickly, sometimes within days. We advise to our clients that four to six weeks should be allowed.

Advantages of PPC for your company

There are numerous benefits to a business using London PPC advertising. For instance, with more of your customers conducting business online, it is important for your company to make yourself visible to your internet customer base. PPC is a smart way for businesses to increase their consumer base through a simple advertising process that shows results quickly and may be more cost efficient than traditional advertising routes.

Another chief advantage to PPC advertising for businesses is that the advertiser is only charged when the link is clicked on instead of every time the link is viewed. This method gives the business ongoing feedback on its relevance to the customer base through that particular keyword. PPC is also a faster way for advertisers to get their sites onto search engine result pages. Unlike normal search engine results, which can take weeks to change, the sponsored links can be updated in minutes.

Disadvantages of PPC for your company

The limitations of this program are mostly integrated in the bidding system. It’s because the sponsored links are changed so quickly and easily that the bidding for some keywords can escalate quickly, resulting in prices that may become too high for some smaller businesses. The other point is that there is the chance that a customer will decide the company isn’t what they are looking for and leave. The company would still be charged for the customer’s visit even though they didn’t generate any revenue from it.

The aim for your website is to dominate search engine rankings, push your competitors into loweer ranking positions, so that you can increase your traffic and make more sales and more profits.

Is Your Website Search Engine Friendly?

Is your site visible in the search engines? This is really important and this can be achieved with Search Engine Optimisation.

SEO is the process of optimising a website to increase its visibility in the search engines in the organic and unpaid search results.

Warning! Bad Habits of Search Engine Marketing

Of course it pays to do your SEO and SEM yourself, and there are things you can do that can have a positive effect. However, a lot of people do turn to software that can do a lot of SEO tasks, it isn’t always the best thing to do. You can read more about DIY SEO or DIY SEM.

When anyone wants to find the products or services they are looking for they will almost definitely visit Google, Bing or Yahoo and search for very specific words and phrases. All of search data is collected and makes for very interesting research sometimes. Googles program is called Adwords and works extremely well.

Pay per click marketing involves you bidding against your competitors for advert placement in the search engine results. The higher you bid in relation to others, the higher your advert will appear in the sponsored search results. The quality and relevancy of your advert are also very important too. Your advert will cost you less if it attracts a high click through rate (CTR) coupled with a website that is directly related to the search terms you are targeting.

Each visitor who visits your site as a result of your pay per click ad campaign is a potential new customer looking for exactly what you have to offer. The best thing about PPC is that you only pay after someone clicks on your advert and visits your website. No clicks = no cost. Keyword prices will fluctuate constantly depending on how much your competition is willing to bid against you for a given search term.

Contact one of our PPC team today. We’ll provide you with expert advice on how many potential visitors are searching every month in your target market what kind of results you can expect.

SEO Myth  - Its simple and all about the meta tags

In the earlier days of the Internet it was easy to get a site ranked with just the use of good meta descriptions and keywords. Today things are very different. Meta tags should still be used but search engine’s like Google rely much less on your meta tags and much more on the relevancy of your unique content, title tag and inbound links.

SEO Myth 2 –  Search Engine Optimisation is too costly

If you’re looking at SEO as a quick way to a fast buck online then you have your strategy wrong. Search Engine Optimisation should be an investment in your business for long term survival with a good return on investment (ROI). It can be tested and tracked and it is very much a science that can be analysed. Being at the top of the search engine results above your competitors is the only way to take market share so if you spend ‘x per month’ on SEO and see your turnover and profit ‘increase by y’, does it really matter what the cost is? If y outweighs x then its good business. You’d be surprised what we charge for getting our clients to the top of Google – our client testimonials speak for themselves.

SEO Myth 3) You can do it yourself

Anyone can attempt anything themselves. A little effort and a trip to the local DIY store and many people can decorate their house. Some people attempt to design and fit their own kitchen – its possible but not always the best idea. It would be sensible to have a professional to install everything and then put the finishing touches on top yourself.
Its the same with SEO – The game changes constantly. We monitor, test and track everything we do and make it our business to know exactly what works and what doesn’t.

Our SEO experts are trained to get you the best ROI possible for your business contact one of our team today.