SEO Essex

With over a decade of Internet Marketing experience, we are often asked the following questions:

How can SEO help my business?

It is becoming increasingly popular that people are using the internet to search for product and services all the time. It’s no hidden fact, people tend not to look beyond the first page, so if your website is not showing on page one, you are losing out on reaching those ready to pay customers.

When you work on an effective SEO strategy, or work with a professional SEO Company who specialise in online marketing, you can reach those prominent positions on Google, Yahoo, or Bing – and take away a share of search traffic from your competitors so that you can increase your profits.

How much does SEO cost?

There are various factors that need to be considered. Such as:

How much competition do you have?

If you have a business that is within a market of only a handful of businesses, then this will not require masses of time to generate a result. However, if there are a high volume of businesses competing on the first page with highly competive keywords, more time and resources will be needed. Each project is individual and needs individual consideration. Please contact us for a free SEO quote.

My web designer says my website has already been Search Engine Optimised. So now why do I need it doing again?

Time and time again, a high number of our client websites claimed to have been SEO’ed, but if it had been done properly, this question would not be asked. Instead the client would be at the top of Google with a very profitable website.

We are SEO experts and can immediately identify the level of SEO that any website has received. If you are unsure, we invite you to contact us and find out for yourself.

How long will it be until my website reaches page one?

An SEO company who is worth their salt, will know that a guarantee can’t be made. It’s unlikely that your website will move to the 1st position on Google straight away. Work and progress takes time, however results can be achieved quickly, sometimes within days. We advise to our clients that four to six weeks should be allowed.

PPC Advertising: How Can My Business Benefit?

Pay-per-click (or PPC) is a profitable form of advertising on the Internet, usually done in conjunction with search engines such as Yahoo Search Marketing, ask.com, Microsoft adCenter, and Google AdWords. Advertisers identify relevant keywords and bid on them. The highest bidder will get the top placement in the search engine results in the sponsored ad section when the keyword is searched for. The second highest bid will get the second spot on the page and so on.

Advantages of PPC for your company

There are numerous benefits to a business using London PPC advertising. For instance, with more of your customers conducting business online, it is important for your company to make yourself visible to your internet customer base. PPC is a smart way for businesses to increase their consumer base through a simple advertising process that shows results quickly and may be more cost efficient than traditional advertising routes.

Another chief advantage to PPC advertising for businesses is that the advertiser is only charged when the link is clicked on instead of every time the link is viewed. This method gives the business ongoing feedback on its relevance to the customer base through that particular keyword. PPC is also a faster way for advertisers to get their sites onto search engine result pages. Unlike normal search engine results, which can take weeks to change, the sponsored links can be updated in minutes.

Disadvantages of PPC for your company

The limitations of this program are mostly integrated in the bidding system. It’s because the sponsored links are changed so quickly and easily that the bidding for some keywords can escalate quickly, resulting in prices that may become too high for some smaller businesses. The other point is that there is the chance that a customer will decide the company isn’t what they are looking for and leave. The company would still be charged for the customer’s visit even though they didn’t generate any revenue from it.

Common SEO Questions