Ensure that the investment you make in your website is going to give you a return. Just having a website with all frills will look great on the screen but not good in the bank – your site needs be your 24-7 online sales machine.
The aim for your website is to dominate search engine rankings, push your competitors into loweer ranking positions, so that you can increase your traffic and make more sales and more profits.
Is Your Website Search Engine Friendly?
Is your site visible in the search engines? This is really important and this can be achieved with Search Engine Optimisation.
SEO is the process of optimising a website to increase its visibility in the search engines in the organic and unpaid search results.
Warning! Bad Habits of Search Engine Marketing
Of course it pays to do your SEO and SEM yourself, and there are things you can do that can have a positive effect. However, a lot of people do turn to software that can do a lot of SEO tasks, it isn’t always the best thing to do. You can read more about DIY SEO or DIY SEM.
Pay per click (PPC) is very effective, targeted advertising that can be switched on instantly and get you a massive return on investment.
When anyone wants to find the products or services they are looking for they will almost definitely visit Google, Bing or Yahoo and search for very specific words and phrases. All of search data is collected and makes for very interesting research sometimes. Googles program is called Adwords and works extremely well.
Pay per click marketing involves you bidding against your competitors for advert placement in the search engine results. The higher you bid in relation to others, the higher your advert will appear in the sponsored search results. The quality and relevancy of your advert are also very important too. Your advert will cost you less if it attracts a high click through rate (CTR) coupled with a website that is directly related to the search terms you are targeting.
Each visitor who visits your site as a result of your pay per click ad campaign is a potential new customer looking for exactly what you have to offer. The best thing about PPC is that you only pay after someone clicks on your advert and visits your website. No clicks = no cost. Keyword prices will fluctuate constantly depending on how much your competition is willing to bid against you for a given search term.
Contact one of our PPC team today. We’ll provide you with expert advice on how many potential visitors are searching every month in your target market what kind of results you can expect.
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