SEO (search engine optimisation) and SEM (search engine marketing) are often confused by many people. SEO is in fact just a part of SEM.
SEO is the artform, act, process of improving a website’s visibility in the search engines natural, unpaid, organic, search results. It is one of the most cost effective functions that can be implemented to help increase the profitability of any website.
SEM is the artform, act, process of various Internet Marketing techniques that also help to increase the visibility of the website in the search engines both organically and in paid or sponsored listing. The different techniques or functions include SEO (as already mentioned), Pay Per Click / PPC, paid placement, paid inclusion and contexual advertising.
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